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Requirement of distributors:
1.provincial and city distributors
1.be capable of operating market network in one area
2.sales spot should be more than 50,second class distributors should be at least 20, terminal distributors should be at least 30.
3.be loyal
4.with a good reputation and credit
5.having professional sales team
6.having professional after sales service team
7.can cooperate with company to do promotion at sales and reputation
8.sales amount should be more than 250,000 RMB
2.regional distributors
a. be capable of operating market network in one area
b. sales spot should be more than 30
c. be loyal
d. with a good reputation and credit
e. having professional sales team
f. having professional after sales service team
g. sales amount should be more than 80,000 RMB/month
3.sales terminals
a.shop acreage should be more than 100 square meter
b.having a good command of selling
c.having professional installing stuffs
d.can cooperate with company to do promotion at sales and reputation
e.sales amount should be more than 20,000 RMB/month
criterion of distributors:
quantitative analysis form
| assess factors |
quantitative analysis |
remarks |
| regional coverage |
the quantity and quality of second or third class distributors and retailers |
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| business scope |
the compatiblity ,item scope,relevant brand conflict |
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| scale |
sales and profit over the three years |
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| stuff |
the education ,knowledge and training condition |
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| item structure |
the marketing positioning and price of item |
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qualitative analysis form:
| assess factors |
qualitative analysis |
remark |
| enterprise culture |
value concept and behavior rule?? |
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| management level |
comprehensive capacity of managing stuff and systems?? |
| stuff activity |
working attitude and flowing rate of worker? |
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| prospect of company |
operating and sales sitution |
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